The hidden cost of delay
If your average reply takes more than 30 minutes, many prospects will move to the next provider. The lead did not fail, the process did.
Reply speed is now a conversion metric, not only a support metric.
Build a simple lead response system
Start with one inbox, one owner, and one SLA. Every new enquiry should get instant acknowledgment and a clear next step.
- - Auto-reply in under 60 seconds.
- - Assign lead owner automatically.
- - Send second message within 10 minutes.
- - Track unanswered leads every evening.
Measure what matters
Track response time, follow-up completion, and conversion by source. These numbers show exactly where your funnel breaks.
Once you automate reminders and ownership, conversion rate improves without increasing ad spend.